Advisor, Policy Committee of Guangdong‑Macao Federation of Industry and Commerce; Professor and PhD Supervisor, Business School of Beijing Technology and Business University; Distinguished Professor, City University of Macau. An internationally‑renowned tourism management scholar, her research covers tourism culture, tourism’s role in national strategies, tourism development, lifestyle mobilities and ice‑snow tourism. She was formerly Associate Professor and Regent for Thesis/Project at Macao Institute for Tourism Studies, as well as Evaluation Committee Member of Macao Government Tourism Office’s “Quality Tourism Services Accreditation Scheme” (2020‑2023). With Macao as her anchor, Yang Jingjing bridges global academic frontiers, national strategies and mainland markets. Through research, policy advisory and talent cultivation, she makes unique and indispensable contributions to Macao’s development as “One Centre, One Platform and One Base”.

From cutting‑edge tourism research at top‑tier British universities to building Macao into a World Centre of Tourism and Leisure — Yang Jingjing leverages an international academic vision to advance cultural‑tourism research, national strategy and Macao’s industrial development.

Yang Jingjing is an internationally‑recognised tourism scholar. She is Professor and PhD Supervisor at the Business School of Beijing Technology and Business University, and Distinguished Professor at City University of Macau. With extensive academic experience across the United Kingdom, New Zealand, Macao and mainland China, her research covers tourism culture, cultural‑tourism integration, ice‑snow tourism and regional tourism development. Possessing rich experience in international academic research, university administration and government policy advisory, she is a senior tourism scholar bridging China and the world.

Profile

  • Name: Yang Jingjing
  • Chinese Name: 楊晶晶
  • Regions: Beijing / Macao / United Kingdom / New Zealand
  • Domains: Academia · Cultural‑tourism Research · Policy Advisory · Higher Education
  • Sectors: Tourism management research · University teaching & administration · Cultural‑tourism planning
  • Academic Affiliations: Former Associate Editor (China), Tourism Management; Fellow of IACTS
  • Public Roles: Policy Committee Advisor of Guangdong‑Macao Federation of Industry and Commerce; Evaluation Committee Member of Macao Government Tourism Office (2020‑2023)

Background

Yang Jingjing earned her PhD from the University of Waikato, New Zealand. She previously worked at leading British tourism higher‑education institutions, accumulating world‑class teaching, research and academic‑management experience. After returning to China, she focused her research on cultural‑tourism, national‑strategy‑related tourism industries, Guangdong‑Hong Kong‑Macao Greater Bay Area cultural‑tourism integration and ice‑snow tourism. She has long contributed to Macao’s tourism‑service standard formulation, cultural‑tourism talent cultivation and academic exchanges. She undertakes national‑level research projects and international cultural‑tourism planning assignments. She is one of the few senior tourism scholars with combined international academic influence, national think‑tank service experience and practical insights into Macao’s local industry.

Career

I. International academic development: building world‑class teaching & research capacity (2012‑2018)

After obtaining her PhD from the University of Waikato in 2012, Yang Jingjing joined the School of Hospitality and Tourism Management at the University of Surrey, UK. She worked successively as Lecturer and Senior Lecturer, contributing to curriculum development for one of the world’s top‑ranked tourism programmes. Her responsibilities included course design, teaching‑quality assurance and industry engagement. During this period, she received the Emerging Scholar nomination by the International Academy for the Study of Tourism and the Emerald Outstanding Author Contribution Award (2017), establishing her standing within global tourism academia.

II. Return to China: serving cultural‑tourism development in Macao (2020‑2023)

Upon returning to China, she held positions at Beijing International Studies University and the Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences. Between 2020 and 2023 she was Associate Professor at the Macao Institute for Tourism Studies. As Regent for Thesis/Project, she managed full‑cycle thesis and graduation‑project workflows and drafted institutional guidelines to nurture local Macao cultural‑tourism talent. She also served on the Evaluation Committee of Macao Government Tourism Office’s “Quality Tourism Services Accreditation Scheme”, participating in service‑standard setting and industry monitoring. In 2021 she took part in the Regional Tourism Education Student Summit and the Quality Tourism Services Accreditation Scheme briefing session, supporting industrial upgrading and Greater Bay‑Area talent exchange.

III. Advancing national strategy: building platforms for international cultural‑tourism cooperation (2024‑present)

Since 2024, Yang Jingjing has been Professor and PhD Supervisor at the Business School of Beijing Technology and Business University. She leads projects funded by the National Social Science Fund of China and the National Ethnic Affairs Commission. Commissioned by the China Tourism Academy, she has conducted key research whose findings are published in the China Ice and Snow Tourism Development Report. She acted as Chinese team lead for a UNWTO‑Heilongjiang provincial government tourism‑planning project. Her research scope covers ice‑snow economy, Belt‑and‑Road‑related cultural‑tourism themes and Greater Bay‑Area cultural‑tourism integration.

IV. Academic outreach: internationalising Chinese tourism scholarship

Formerly Associate Editor (China) of the top international journal Tourism Management, she oversaw editorial decisions for China‑focused tourism submissions and promoted Chinese tourism research globally. She has delivered keynote lectures at prestigious universities and conferences around the world. She has published more than thirty SSCI journal papers, several of which rank among the most‑downloaded social‑science outputs by Chinese authors on international academic databases, granting her substantial global academic impact.

Key Achievements

  • Nominee for Emerging Scholar, International Academy for the Study of Tourism (2015); Recipient of Emerald Outstanding Author Contribution Award (2017)
  • Winner of Emerald/EFMD Outstanding Doctoral Research Award (2012); Chinese Government Award for Outstanding Self‑Financed Students Abroad
  • Associate Editor (China), Tourism Management (2019‑2022); Fellow of International Association for China Tourism Studies (IACTS) (2018)
  • Principal Investigator for National Social Science Fund projects; multiple research outputs adopted in China Ice and Snow Tourism Development Report
  • Evaluation Committee Member, Macao Government Tourism Office “Quality Tourism Services Accreditation Scheme” (2020‑2023)
  • Over 30 papers in SSCI top‑tier journals; multiple high‑download publications in international academic databases

Sources are compiled mainly from public news releases of the Macao Special Administrative Region Government and open academic materials. Should information be incorrect or require updating, please contact us and we will process your request within 48 hours.